INDEPENDENT - SWOT ANALYSIS

STRENGHT

• “Made in italy” in Fast fashion
• Exclusive style
• Unique style
• Boutique designs
• Good product range


WEAKNESSES

• Relatively new
• Low brand awareness
• Low market availability at the beginning

OPPORTUNITIES

• New market achivied
• "Zara" One of the main competitors are performing a repositioning of its brand
• Increase the brand awareness
• Bric markets

THREATS

• Leader company
• Brand new entry with same marketing mix