A warm greeting from Marco, especially to my teacher Jon.
After about a week of reflection on the choice of my final project have finally arrived at a decision.
About a week ago as I said at the beginning I proposed to you readers some of my business ideas, some "gap" that I think are in the fashion business, especially in the British market.
I want you to see my original idea , the one I choose:
'My idea is to create a brand that has organitional features of production and distribution very similar to companies like "Zara" and "H&M", but with a "strong" italian identity, both in terms of style and production quality, of course, the production will be placed to certain countries where labor is still not very expensive, but the secret will move right in most of its human resources in the place where it produces and try to bring everything with our "know how" you can to ensure that the production standards and quality high, essentially a "made in Italy" made abroad.
I know you can't call a product "made in Italy" if it was made in another country, but our strategy to comunicate to our customers, our mission, just "made in Italy" made abroad.'
After having the opportunity to read it again, I will speak more about my business idea.
In these two years of analysis of the fashion business I came to understand that you are creating a "gap" in it, thanks to a repositioning by companies competing in affordable luxury with their second line.
More precisely what is happening in the Strategic Business Unit "affordable luxury"?
Companies called "griffe" in the fashion business are repositioning their second lines (ex. D&G for Dolce & Gabbana, Just Cavalli for Roberto Cavalli, Marc by Marc Jacobs for Marc Jacobs ...) in terms of prices, in substance are raising their prices on products.
Because these companies are all re-placing in the high price of "affordable luxury" creates "gap" in the lower price range where my business will go to compete.
I know, initially thought of going to compete directly in the Strategic Business Unit "fast fashion" where there are companies like "Zara", "H&M", "Top Shop" etc. but in the end I decided to keep them as competitors but add others from the affordable luxury.
In the next text I'm going to talk in more detail about my company and my business plan.
sabato 24 ottobre 2009
venerdì 16 ottobre 2009
MARCO'S BUSINESS IDEAS
A warm welcome to all readers of the blog.
My name is Marco Roccetti and I am a student of ISTITUTO MARANGONI London.
Initially I was a member of the campus in Milan for two years, but I decided to finish my studies at the London campus.
I state that the fears in having to do a whole project in english are not few, but I would rather call myself brave.
The my business ideas for this project are three.
The first idea, should go to compete in the segment of fashion business "underwear", essentially creating a company that has a high content of "Italy" all inside of their brand and products, I would essentially creating a company that has a distribution similar to the trademark "Intimissimi" and the quality of "La Perla", but going to complete in a price range of business media.
My second idea is to create a brand that has organitional features of production and distribution very similar to companies like "Zara" and "H&M", but with a "strong" italian identity, both in terms of style and production quality, of course, the production will be placed to certain countries where labor is still not very expensive, but the secret will move right in most of its human resources in the place where it produces and try to bring everything with our "know how" you can to ensure that the production standards and quality high, essentially a "made in Italy" made abroad.
I know you can't call a product "made in Italy" if it was made in another country, but our strategy to comunicate to our customers, our mission, just "made in Italy" made abroad.
My name is Marco Roccetti and I am a student of ISTITUTO MARANGONI London.
Initially I was a member of the campus in Milan for two years, but I decided to finish my studies at the London campus.
I state that the fears in having to do a whole project in english are not few, but I would rather call myself brave.
Now start talking about the "Business Plan Final Project" which is to finish by the end of the year with my teacher of Marketing "Jon Kitto".
The my business ideas for this project are three.
The first idea, should go to compete in the segment of fashion business "underwear", essentially creating a company that has a high content of "Italy" all inside of their brand and products, I would essentially creating a company that has a distribution similar to the trademark "Intimissimi" and the quality of "La Perla", but going to complete in a price range of business media.
My second idea is to create a brand that has organitional features of production and distribution very similar to companies like "Zara" and "H&M", but with a "strong" italian identity, both in terms of style and production quality, of course, the production will be placed to certain countries where labor is still not very expensive, but the secret will move right in most of its human resources in the place where it produces and try to bring everything with our "know how" you can to ensure that the production standards and quality high, essentially a "made in Italy" made abroad.
I know you can't call a product "made in Italy" if it was made in another country, but our strategy to comunicate to our customers, our mission, just "made in Italy" made abroad.
My third and final idea for this project would be to create a company that is mainly for those people (men, women and children) with problems of overweight. Unfortunately there isn't very good as thought, but today our society is going through this problem and our mission will be to go to satisfy this type of consumer.
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