As I always say in my blog a warm come back from Marco.
Today I would like to talk about one trend that is becoming important day by day in all business and in Fashion as well. This trend is the ethical message that the fashion companies are starting to give to the market in terms of production and sells of their products.
From my point of view "Fashion" really is getting the ethical messagem now.
We live in a consumer society, so one of the easiest ways to effect change is through our purchases. I think anyone who watches the new and knows what is going on in the world is becoming more concerned about buying ethically - from the environmental impact of garment production to who made their clothes and the conditions they were working in.
But ethical clothing has also come a long way, too. In the past, it was all about promoting the virtuous message. Now it is much more about style, and the quality like ours encourages bigger manufacturers to take these issues seriously, rather than just feigning an interest.
However "Ethical" fashion is still oinly a tiny part of the vast global clothing industry.
Most shoppers remain remarkably unbothered about where their clothes come from. Lest we forget, throwaway chain Primark is booming.
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